Weborama sees the web through the words of the web
Weborama analyses the web’s semantics 24/7. Thanks to innovating and proprietary algorithms, Weborama classifies the words of the web in 200 segments (e.g.: fashion, cooking, sport, news, etc.). As new words appear every day on the web, this segmentation improves constantly.
User profiles qualification
The Weborama database is built from the surf of the users on the internet. Segments, are then associated to each profiles. For example, a user who regularly visits pages containing the words soccer, rugby, tennis, will be attributed to the segment « sport », with a score of high intensity.
Data science at the heart of Weborama’s expertise
For 20 years, data science has been a full part of the company’s DNA. Data strategists, dataminers, data scientists, linguists-computer engineers, statisticians and mathematicians coexist within Weborama’s teams.
Created in 1998, Weborama is a Data company specialized in the use of data to optimize media and marketing actions. Weborama is one of the leaders of the Data in France and Europe thanks to the development of unique 100% proprietary assets amongst which a Data Management Platform, a database of qualified users (3rd party data) and high added value data marketing services.
© 2018 WEBORAMA
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